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As public sentiment toward cannabis begins to shift, the oft-discussed ideal is that everyone will have equal access to the economic opportunities that come with any burgeoning industry. But the reality is that breaking into cannabis remains tough for a whole host of reasons: Financial barriers, vague laws, and social stereotypes can dissuade would-be entrepreneurs from entering the game altogether.

And for a lot of women, those obstacles are exacerbated simply because of their gender. The solution? In many cases, it comes down to trusting your gut and pushing forward with an idea even if it’s dismissed over and over again. Below, seven women working in cannabis share their stories of success, perseverance, and what it is to be a woman within the industry.

It’s been less than a year since Kristina Lopez Adduci launched House of Puff, an ultra-chic line of smoking accessories that’s tailor-made for a very specific type of consumer. “I’m a mom of two twin girls who likes to unwind by lighting a candle, having a glass of wine, or indulging in cannabis — it’s the new cannabis narrative,” Lopez Adduci tells High Times. “I had this voracious appetite to find a solution that worked for me and the women I know.”

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